Development of visual effect

The first application of visual effect unit in China could be traced back to the TV wall used in CCTV Spring Festival Gala in 1996. The Wall was replaced by rear projector in the Gala of 2000. Before 2004, both TV wall and rear projection were in service as a screen and they did not provide any strong visual effects no matter in the aspect of function or dosage.

However, in 2004, the concept of visual effects for stage took shape as a result of the application of LED IDsn/ODsn and LED BEln in some quantities, particularly the application of LED BEln in the stage of CCTV Spring Festival Gala.

In 2006, LED MOtn was launched into the market and was used extensively in the CCTV Spring Festival Galas, which shocked the whole performance business circle with its unprecedented effects at stage.

In 2008, LED ARop was applied to the CCTV Spring Festival Gala for the first time, remarking the first application of another new creative visual effect product.

In 2009, LED SEfl was successfully applied to the stage floor of the CCTV Spring Festival Gala, signaling a new breakthrough in creative expressiveness on stage.

In 2010, the wide application of LED CYsn created a 3D digital stage, representing further development in modern digital stage.

In 2012, the combined usage of LED CYsn, LED MOtn, LED SEfl and LED BEln etc. shaped a dynamic 3D TV stage, pushing stage visual effects to a new height.

Performance stage

Performance stage is the space provided for actors in cultural events, and also refers to certain venues where activities are held. It usually consists of one or multiple platforms which can be elevated up and down. In addition, it also contains machines, decorations, lights, sound effects, special effects and other elements, which enable audiences to focus on actors’ performance and get ideal visual effect. 

Stage Evolution 

Five developing stages: structural stage, decorated stage, painted stage, light-decorated stage and the current visual effect stage.

Take the stages of CCTV for example: in 1990, it used painted stage and when it comes to 2000, it adopted extensive usage of effect lights. In 2004, in pace with the maturity and application of LED and the projection technology, CCTV started to enter into the “visual effect stage”.

Visual Performing Effect
Visual overview
Visual development