The opening ceremony of the 3rd Asian Beach Games was held in Shandong Haiyang Heqing Island Stadium at 8:00 pm on 16thJune 2012. Following the completion of the opening performance, Chinese and foreign guests entered in the arena. Subsequently, flags entered into the site, at the end of the countdown, the Asian Beach Games officially started in Heqing Island Stadium. People comes from all directions of Asia came to cheer for the Asia Beach Game. At 19:58 pm, the guests appeared; phoenix and hourglass were played on the LED screen on site. Subsequently, by the guard of the standard-bearer, the national flag of the People's Republic of China entered into the arena, and flag-raising ceremony started. Immediately, Haiyang opened the "Gates to Asia".Around 08:05 PM, the ceremonies of models and athlete entrance started. Hundreds of models rushed into the stage with shouting, and danced with the music. The big screen on site played the Haiyang Asian Beach Games’ developing history. With the entrance of athletes, a semi-circular shape of light raised at the center stage, which means the "Gate to Asia". The uniformly dressed “Athletes” from 45 participating countries and regions went through the arch, waved to the audience with enthusiasm.
The closing ceremony was held in the evening of 22ndJune 2012. Athletes, coaches and guests from various Asian countries and regions gathered to share happiness and passion, jointly created a wonderful and successful Asian Beach Game. Athletes from Asian countries and regions, coaches and guests reunion communicate, share happiness, flying passion, dedication joint session of wonderful and successful Asian Beach sports event. In the stadium of Heqing island, the outer light wheel of the concentric circle stage is rotatedly rising again, the LED MOtn arch door meaning the "Gate to Asia" was shinning in the night sky on the stage. At around 20:52, the Asia Beach Game’s sacred flame burning for seven days slowly extinguished. With the theme song "Pass Happy", the athletes waved goodbye, and the 3rd Asian Beach Games successfully concluded.