Artistic creativity

Artistic creativity is the soul of the conception of performance stage, which plays a significant conductive role in planning, preparation and rehearsal of a performance, as well as the demonstration of the whole program process. It determines the final effect of the performance.

The core team for the artistic creativity is composed of director, stage designer, light designer and visual-effect designer. What Glux engages in is the design of creative idea in respect of application and the technological application, namely how to design and implement the visual-effect system, therefore put the assumptions of the artistic team into reality. For instance, “Direct Channel to the Spring Festival Gala”, a special program of “I Want to Perform on the Spring Festival Gala ” produced by CCTV, the “Gemstone” out-of-shape LED visual-effect unit raised a new applicative demand for the visual-effect system.

For a long time, Glux has been devoting itself into the improvement of its technical power to serve for artistic creativity, adhering to technical innovation and establishing creative technology R&D bases, and insisting to cooperate closely with the first-rate directors and designers. By virtue of effective communication with noted artists, as well as its accumulated rich experience for years, Glux realized an effective combination of technology and art, and it uses products to deliver visual art more vividly, which is also the reason why Glux can make impossibilities come true and finally create many miracles in the performance visual-effect industry.By virtue of its unique and in-depth understanding and industrial accumulation over years in this sector, Glux has always committed to providing the top-level performance visual-effect solutions for its clients.

Creativity of products  

Creativity of products is the core of performance visual-effect scheme, which turns impossibility into fact, and adds technological wings to the creative ideas of the artists.

Creativity of products is also the docking point between creative artistic needs and product design, a process of understanding, inheritance and realization of artistic creation. Artist's imagination has no boundaries, how to make the limited products and their combination satisfy the demand of the top artistic creativity is the basic goal of the creativity of products.

From 2005 till now, Glux’s representative independently-developed visual-effect products are as follows:

LED MOtn——light, thin, transparent, Glux’s oldest revolutionary creative product

LED CYsn——light, thin, dense, the best replacement of TV wall and big screen on stages

LED SEfl——can be directly stepped on, Beijing Olympic Games’ scroll is the representative

LED ARop——flexible curtain product, which makes any3Dstructure possible

LED Color Tree——a kind of controllable lighting tree，used in the 60thAnniversary of the National Day

LED Color Ball——perfect spherical ball，creative colorful vehicle in the 60thAnniversary of the National Day

The materials here mainly refer to video materials that match specific performing contents and are adaptive to the corresponding visual-effect units. Under the precondition that the technical requirements are met, in order to reach the functional requirements and the artistic effect of the performance, the creation of content and form of video are the key points.

The creation of video includes the following parts:

Give full play to the advantage of certain visual-effect units: different visual-effect units, like LED, projection, DLP, LCD and so on, has different attributes and advantages in terms of resolution, color domain, brightness, tolerance and plasticity. The creation of videos in tune with specific attributes can fully exert the advantages of certain visual effect units, thus yield more effect with fewer efforts.

The full integration with tableaux: the creation of video materials must follow the creative idea for stage arts and lighting design to better achieve the targets. The resources for creation here include tableaux, machine, lighting, special effects and so on, and their effective connection and integration have to be taken into consideration for the video materials creativity.

Satisfaction and improvement of the performance’s functional requirements: for some indispensable performance’s functional requirements such as the explanatory demonstrations, directions and measurements etc, the contents and forms of materials should not be ignored in respect of the final artistic effects it shall produce.

Artistic effect: various expressions that are harmonious with the performance are either shocking or amazing. This needs a profound and accurate understanding of the essence of performance, in-depth artistic knowledge and solid artistic expression capability.